Recommended Links / Bibliography

About me:

http://www.lmu.ac.uk/businessincubator/index1.htm [accessed on 12/02/09]


Sales – Elevator pitch:

http://business.timesonline.co.uk/tol/business/entrepreneur/article556584.ece [accessed on 24/02/09]

www.speechtips.com [accessed on 24/2/09]


Proposition:

Porter, M. (1980), Competitive Strategy: Techniques for Analyzing Industries and Competitors, Free Press, New York

Prahalad, C.K., Hamel, G. (1990), "The core competence of the corporation", Harvard Business Review, May/June pp.79-91


Business Law:

www.acas.org.uk [accessed on 04/03/09]

http://www.businesslink.gov.uk/bdotg/action/detail?r.lc=en&type=RESOURCES&itemId=1073791786&r.s=sl [accessed on 20/02/09]

http://www.businesslink.gov.uk/bdotg/action/layer?r.l1=1073858805&topicId=1073858787&r.lc=en&r.s=m. [accessed on 04/04/09]

www.companieshouse.gov.uk/ [accessed on 04/02/09]

www.duhaime.org/legaldictionary/p/passingoff.aspx [accessed on 20/02/09]

www.hse.gov.uk [accessed on 04/02/09]

www.ipo.gov.uk [accessed on 11/03/09]

www.itma.org.uk [accessed on 11/03/09]

http://www.lawsociety.org.uk/choosingandusing/helpyourbusiness/foryourbusiness.law, [accessed on 05/04/09]

www.oft.gov.uk [accessed on 10/03/09]

www.patent.gov.uk [accessed on 04/04/09]

www.123reg.co.uk [accessed on 16/02/09]

Cohen, D. (1986), “Trademark Strategy”, Journal of Marketing, 50 pp.67-74

Gonzalez, R. G., Gil, R. (2008), “Semantic Copyright Management for internet-wide knowledge sharing and reuse”, Online Information Review, 32 (5) pp.585-595

Oddie, C. (1999), “Copyright protection in the digital age”, Journal of Management & Computer Security, 7 (5), pp.239-240

Parliamentary Copyright, Designs & Patents Act (1988)


Business Accounting:

www.courtservice.gov.uk [accessed on 16/03/09]

http://www.hmrc.gov.uk/vat/start/register/index.htm [accessed on 10/04/09]

www.hmrc.gov.uk [accessed on 10/04/09]

http://www.opsi.gov.uk/acts/acts2006/ukpga_20060046_en_13 [accessed on 10/04/09]

www.inlandrevenue.gov.uk [accessed on 15/03/09]

www.hmce.gov.uk [accessed on 15/03/09]

www.payontime.co.uk [accessed on 15/03/09]

www.icm.org.uk [accessed on 15/03/09]


Marketing:

www.britishchambers.org.uk/ [accessed on 19/03/09]

www.marketresearch.org.uk [accessed on 19/03/09]

www.statistics.gov.uk [accessed on 20/03/09]

www.mintel.co.uk [accessed on 20/03/09]

www.yell.com [accessed on 20/03/09]

www.cim.co.uk [accessed on 26/03/09]

McCarthy, E. J. (1964), Basic Marketing, Richard D. Irwin, Homewood, Illinois

Porter, M. (1985), Competitive Advantage; creating and sustaining superior performance, Free Press


Marketing Applications:

www.ipa.co.uk [accessed on 28/03/09]

www.adassoc.org.uk [accessed on 28/03/09]

www.wilsonweb.com [accessed on 28/03/09]

El-Ansary, A. I. (2006), "Marketing strategy: taxonomy and frameworks", European
Business Review,18 (4) pp. 266-293


Professional Selling:

www.justsell.com [accessed on 27/03/09]

www.dsa.org.uk [accessed on 27/03/09]

www.theidm.co.uk [accessed on 27/03/09]


Professional selling contact methodology:

www.changingminds.org [accessed on 04/04/09]

http://www.avnmembers.co.uk/knowledgebase/Business/pdf/priceobjections.pdf [accessed on 04/04/09]

www.entrepreneur.com [accessed on 04/04/09]

www.allbusiness.com [accessed on 05/04/09]

www.24techniquesforclosingthesale.com [accessed on 05/04/09]

http://www.allbusiness.com/sales/selling-techniques/373097-1.html [accessed 05/04/09]


Neuro Linguistic Programming:

www.satsuma-nlp.co.uk [accessed on 06/04/09]

www.nlp3.co.uk [accessed on 06/04/09]

www.ciauk.com [accessed on 06/04/09]

http://www.youlied.org/CWFIA%20Class%20Summary.htm [accessed on 06/04/09]

Nancarrow, C. (1998), “Rapport in telemarketing – mirror, mirror on the call?”, Marketing Intelligence & Planning, 16 (1), pp.12-21

Yemm, G. (2006), “Can NLP help or harm your business?”, Industrial and Commercial Training, 38 (1), pp.12-17


Networking:

http://press.linkedin.com/about [accessed on 12/04/09]

www.ukinventure.com [accessed on 12/04/09]

http://www.aim.com.au/publications/bkchapters/influence_ch5.html [accessed on 11/04/09]

www.businesslink.gov.uk [accessed on 11/04/09]

www.britishchambers.org.uk [accessed on 11/04/09]

www.Linkedin.com [accessed on 11/04/09]

Hunt, D.S., Morgan, M.R. (1994), "Relationship marketing in the era of network competition", Marketing Management, 3 (1) pp.18-28


Top tips:

www.barclaysmicrosites.co.uk/business/startingyourbusiness.html [accessed on 12/04/09]